Impact of the COVID-19 pandemic on the fashion industry

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The COVID-19 pandemic affects the global fashion industry as governments close down manufacturing plants, and through store closures, and event cancellations^[1] to attempt to slow the spread of the virus. The COVID-19 pandemic has had a major impact on fashion brands worldwide.^[2] At the same time, the fashion industry faces challenges in consumer demand.^[3] New opportunities are also presenting themselves as fashion brands shift to making fashionable COVID-19 face masks.^[4][5] Domenico de Sole, chairman of Tom Ford International, remarked that "I have seen a lot of difficult situations in my long career and this has been the most devastating event, not just for fashion and luxury, but all industries."^[6]